Leading Digital:
Turning Technology Into Business Transformation​
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In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, the book shows what it takes to become a Digital Master.
It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Hacking Digital:
Best Practices to Implement and Accelerate Your Business Transformation
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Digital transformation is a journey with many twists and turns. At each turn, a new challenge presents itself. Some of these challenges are related to technology, but more often than not, the barriers to successful transformation are organizational. They concern people, organizational structure, culture, incentives, governance, vision, and a host of other thorny challenges. After over a decade of digital transformation experience, researching, teaching, and consulting with traditional organizations, we have learned that the real challenge is execution. In this book, we have captured the best practices from real digital transformation leaders and practitioners – best practices that can help others hack their way through these difficult transformations. The goal of Hacking Digital is to decode the “how” of digital transformation.
FORTHCOMING 2026
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The AI-Ready Board:
From Oversight to Foresight
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The traditional responsibilities of a board, like fiduciary duty, strategic guidance, and safeguarding long-term value, are now inextricably linked to a deep understanding and effective governance of Artificial Intelligence. In an increasingly AI-Driven global economy, a board’s ability to effectively grasp, challenge and guide its organization’s AI journey will be a defining factor in its resilience, competitiveness, and long-term success. Through our research, teaching and consulting with board members over the last few years, we heard a cry for help. The narrative is more about the need for education, practical guidance, and a clear mental framework for navigating through this new AI-driven digital transformation. That’s what this book is about. “The AI-Ready Board” serves as a vital guide for directors seeking to lead this evolving board mandate, providing the insights and frameworks necessary to transform AI oversight from a reactive necessity into a powerful strategic advantage.
