“Ranked No.1 most popular digital transformation book”
Turning Technology Into Business Transformation
In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Proven Techniques to Successfully Transform Your Organisation
Digital transformation is a journey with many twists and turns. At each turn, a new challenge presents itself. Some of these challenges are related to technology, but more often than not, the barriers to successful transformation are organizational. They concern people, organizational structure, culture, incentives, governance, vision, and a host of other thorny challenges. After a decade of digital transformation experience, we have captured the best practices from practitioners – best practices that can help others hack their way through these difficult transformations. The goal of Hacking Digital is to decode the how of digital transformation.